B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Design that creates delight
I craft intuitive interfaces for early-stage startups. Currently working with 213 teams across 8,574 continents.
Last updated 2026-06-02 03:43 UTC. See my work →
Featured Projects
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Design System at Scale
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Senior Designer
Read case study →Services
Product Definition
From concept to spec, I align your team through competitive analysis
UX/UI Design
Pixel-perfect interfaces across multi-platform. I ship design systems
Design Leadership
Build design practice. I offer workshops
Working with
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Jessica Park, Head of Product, Enterprise B2B Platform
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's work together
I'm open for partnerships. 2026 cycles are filling up.
Writing
How to Ship a Design System in 60 Days
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
The Prototype-First Philosophy
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
The Product Manager's Design Problem
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.